STRATEGIC DESIGN
Building strategy to recover old batteries for recycling: BeBat
About | Based in Belgium, For 25 years, Bebat has been giving new life to used batteries by collecting, sorting and recycling them. It is an environmental organization with world-class collection results, continuously looking to optimize the recycling process with regard to both quantity and quality.
Brief | GenZ disrupt the battery collection model?, How can we make battery collection model compelling to GenZ.
My Role
Team Management, Defining Research Spectrum, MVP Ideation.
Timeline
3 weeks, Academic Collab, March 2023
Team Member
Six Members in collab. with Antwerp Management School, Antwerp, Belgium.
Tools Used
Figma, Mural, Prezi, Notion, Wix, Ms Office.
Research & Analysis
From Insights to Opportunities
Research Spectrum
Research focused on exploring five major aspects, company, context, target user, trends and benchmarks, assisting in identifying target users to conduct surveys and interviews for developing insights and opportunities.
Key Insights
96% of Gen-Z have smart devices*
“If it’s so valuable, what do I get then?”
“Maybe it’s the age, but I don’t have any removable batteries”
Gen-Z care about “their” devices: Gen Z devices
No feeling with the impact they have when they recycle batteries or devices
Devices who are always with them (smartphone, laptop, smartwatch, headphones, earphones,...)
Connecting Gen-Z and BeBat seamlessly
Creating a platform to connect genZs with refurbish stores and resellers to recover rechargeable batteries that are stored in devices and not returned by them.
User Attraction
Budget-conscious consumers prefers Refurbished products
Benefits for partners
Free Marketing | Credibility | Increase Customer
Prototype & Testing
Creating MVP to Test Hypothesis before implementation
MVP Testing
Created a website with landing page and advertisements on social media platform to identify interest of people for selling their old devices as well as to identify types of devices used by genZs.
Financials & Roadmap
From Insights to Opportunities
Financials
A 50k budget was allotted for developing the design, It majorly focused on app development for integrating BeSmart Solution.
22.5k
10k
10k
7.5k
App Development | 22.5k
-
Display of map/ data
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Emails and Messaging
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Display of custom map markets
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Usage analytics
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Connect to one or more third party services
Influencer marketing | 10k
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350€ per post
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Content creation: € 40/h
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One “BeSmart Ambassador”
Digital Marketing & Ads| 7.5k
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SEO - SEA: € 2500
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Facebook Ads: € 175 per month
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Instagram Ads: € 175 per month
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Content creation: €40/ h
Offline Marketing| 7.5k
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€ 75 per board per week
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Content creation: € 40/h
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€ 190 printing costs per 1000
Roadmap and Next Steps
A plan for the next three years
YEAR 1
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10K USER TARGET
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Connect to the influencers and service/refurbish Stores.
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Laptops and phones
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Antwerp.
YEAR 2
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20K USER TARGET
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Connect to bigger refurbish stores and services stores
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Speakers and consoles
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Brussels | Ghent | Hasselt
YEAR 3
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50K USER TARGET
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Develop app to market place.
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All built in battery devices
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Belgium
Feedback & Suggestions
“Nice and very different approach of looking at the problem identification and solution finding.”
ms. Barbara Van Riel, account manager bebat
“Great storytelling and presentation, kept everyone involved throughout the presentation.”
mr. Peter Coonen, CEO Bebat•
“Nice and efficient use of tools to organize and derive data and results.”
Prof. Andries Reymer
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